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An Executive Perspective
With respect to Pisgah’s technology platform, the intellectual property can be engaged to provide product line extensions, new offerings or a re-vitalization of an existing product stable. The breadth of Pisgah’s technology also enables new businesses or business units to be created based upon a host of branding and marketing strategies, e.g. therapeutic category, delivery / release modifications, chemical or technical expertise, distribution and sales strengths. Of course, common to any business approach is the necessity to generate sales revenues sufficient to provide an acceptable return. To sustain a favorable revenue stream in the marketplace today can best be achieved by controlling and enforcing a product’s intellectual property foundation.
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