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As an informed pharmaceutical executive with an entrepreneurial spirit, you are well aware of today’s enormous challenges facing
the pharmaceutical industry. Whatever business model your firm has selected, the financial evaluation on current and future
performance is based on the revenue stream generated from products. The financial pro forma for each product requires a number
of assumptions: the investment required, the cost of capital, the cash burn rate, the elapsed product development time,
the extent of market penetration, regulatory compliance, the competitive response, the cost of goods, the pricing threshold and the duration of margin sustainability. An in-depth consideration and analysis of these important factors however is first dependent upon the product or products selected.
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At Pisgah Labs, we believe there is a rudimentary formula which alleviates and provides a framework for satisfying the business demands and necessities in such a complicated industry. The concept relies on products developed from sound chemical invention translated into formal legal protection (the patent process) and the market launch of those products employing a branding strategy. In simple terms:
| Patents + Branding Strategy = Success |
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Whether you are interested in expanding or enhancing your product line, or if your company is in the early stages of corporate development, you will find Pisgah’s technology supportive of your business objectives. Indeed, within our website are informative links encompassing new product development using technology, R&D, business development, patent licensing / partnering, and manufacturing. Each are discussed in a manner
to show their integration into your business.
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